Brains of the Operation
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Hospitality

Well&

 

BRANDING A HOSPITALITY SPACE

Design of the day-to-day promotional, marketing, and practical design pieces for a high-end food, drink, event, and conference room space in the former Condé Nast cafeteria designed by Frank Gehry.

Applications include amenity floor wall graphics, print and digital event calendars, social media assets, and food menus.

Work created at Strong Studio. Creative Direction: Matthew Strong. Design Support: Jamie Allaire.

 
 

The layout’s flexibility allows for a lot of text…
 
The visual experience begins as tenants step off of the elevator on the amenity floor with a floor-to-ceiling logo built out of seasonal items.
Apples for the fall transformed into fir branches for winter, maintaining a reclaimed wood background to suggest a seasonal transition.
Print and digital event calendars are produced monthly and coordinate with the seasonal walls.
Templates for both three and four events continue to evolve to meet new needs.
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