Packaging + Brand Extensions
ENHANCING BRANDS AND BUILDING NEW ONES
The following are a sample of my designs, brand extensions, and design systems in the food and beverage space.
AB InBev Custom Barcodes
Custom barcode design exploration across four AB InBev brands (Stella Artois, Corona, Budweiser, and Michelob).
Agency: JKR. Design Direction: Kyle Wessel.
Product Reposition and Extension
Design and colorway concepts for flavor extensions.
Agency: JKR. Design Direction: Max Lozach.
Branding and Package Design
Concepts, art direction, copywriting, client management, and file preparation for package design and overall brand refresh.
Agency: Strong Studio. Creative Direction: Matthew Strong.
Website Reskin
Reskinned MiO website to reflect look and feel of new packaging and brand world for a bold and colorful online presence.
Agency: JKR. Design Direction: Catherine Wyatt.
Brand Extension
Concepts for hot and cold beverage cups used in QSR environment and guideline recommendations.
Agency: JKR. Creative Direction: JB Hartford.
Flavor Differentiation
Concepts for flavor-focused SKUs.
Agency: JKR. Design Direction: Regina Puno.
Packaging Refresh
Concept, art Direction, website design, copywriting, and client management for brand and packaging refresh.
Agency: Strong Studio. Creative Direction: Matthew Strong, Kate Padula.
Specialty Promotion
Specialty packaging design concepts that feature Budweiser branding and customized die cuts to reveal interior promotional item.
Agency: JKR. Design Direction: Esther Li.